Truth behind Dollar General’s upcoming ‘electronic’ boycott just weeks after Target and Walmart scale back policies ...Middle East

SHOPPERS are set to launch an “electronic” boycott of Dollar General – just weeks after Target and Walmart scaled back policies.

The major US retailers have seen a challenging start to 2025, with several protests being held since February.

The US Sun has been covering multiple incidents at Target, some going back months and some only a few days old.

In March, The US Sun reported on the 40-day boycott following a controversial move by the retailer.

It came after Target walked back on its DEI initiatives or diversity, equity and inclusion.

Since returning to the White House, Donald Trump has cracked down on DEI, claiming that it got rid of induvial opportunity for Americans.

A statement said: “Billions of dollars are spent annually on DEI, but rather than reducing bias and promoting inclusion, DEI creates and then amplifies prejudicial hostility and exacerbates interpersonal conflict.”

Initially, Target reaffirmed its commitment to DEI, only to walk back on that along with other companies like Amazon, Google and Walmart.

Target ended its DEI initiatives, including ending its program focused on aiding Black employees build their careers.

It also scrapped its hiring goals for minority employees and terminated an executive committee focused on racial justice.

A boycott from March 5 lasting 40 days was the result, with pictures of clothes thrown over the floor in protest coming out of multiple Target spots across the US.

Now, a leader in the Black faith community, who has been spearheading a consumer boycott of Target has announced Dollar General will be next.

Those protesting are set to clog up phone lines and email inboxes with their call for change.

It has been described as “a mass technological campaign of telephone and e-mail and social media.”

Jamal-Harrison Bryant, senior pastor of New Birth Missionary Baptist Church in Stonecrest, Georgia, started what was dubbed as a “Target Fast” during Lent.

But the boycott is yet to end, and the next phase has been branded a “Target blackout”.

He told USA Today: “Target is canceled since they have betrayed and walked away from our community, and we’ve gone on from there.

“We’re done with Target, and then our next focus will be around Dollar General.”

Bryant added: “Like other corporations, Dollar General has bowed to pressure from the Trump administration and rolled back their diversity, equity and inclusion initiatives.

“Dollar General also needs to be held accountable for failing to invest in the very Black and low-income communities that make up the backbone of their customer base.

“This isn’t just a corporate retreat − it’s a betrayal of the people they profit from.”

Despite the online action, the senior pastor has not advocated a total boycott, due to many members of his community living in “food deserts” relying on the chain.

Bryant’s group is calling for Dollar General to bring back and strengthen DEI infrastructure.

This follows two previous boycotts aimed at Target, first by activists in Minnesota and subsequent action by The People’s Union.

On May 25, Bryant’s group joined with more than 50 Black churches around the country to peacefully protest outside Target stores.

The move fell on the anniversary of the murder of George Floyd in Minneapolis in 2020.

Then, on April 17, the Rev. Al Sharpton, founder and president of the National Action Network (NAN), met with Target CEO Brian Cornell.

Bryant, who was at the meeting, said Cornell made a commitment to invest $2 billion back in Black-owned brands by July 31.

A Target spokesperson released a statement which read: “Target is absolutely dedicated to fostering inclusivity for everyone – our team members, our guests and our supply partners.

“Today, we are proud of the progress we’ve made since 2020 and believe it has allowed us to better serve the needs of our customers.

“In the last five years, we have: committed to invest $2 billion in Black-owned businesses and brands within five years; supported students at over 20 Historically Black Colleges and Universities (HBCUs); invested $100 million to Black-led community organizations; given scholarships to over 30,000 members of our team to advance their careers; committed 5% of our profits to the communities we operate in; volunteered millions of hours to organizations across the country and created meaningful opportunities for our team members to thrive both personally and professionally.

“Going forward, we’re committed to expanding opportunity by supporting small businesses, increasing access to education, and creating the best team to serve the more than 2,000 communities where Target operates.”

But Target stock dropped by 35.6% from January, before the boycotts, to April.

The industry giant also reported a plummet in quarterly same-store sales.

As a result, Target is pulling out major moves to get shoppers back on side.

For example, the chain is opening up a brand new store in a key state that will tailor itself to the guest experience.

The US Sun recently reported on the new space to go up in Brown Deer, Wisconsin that will anchor an area called The Marketplace of Brown Deer.

The shopping area is set to be improved too, with Target at the center of it.

Plans include apartments as well as additional commercial space, set to be up by the end of 2026, with more details are expected soon.

What is Target Circle 360?

In April, Target launched its first-ever paid membership program, Target Circle 360.

For $99 a year, members get access to the following perks:

Read More Details
Finally We wish PressBee provided you with enough information of ( Truth behind Dollar General’s upcoming ‘electronic’ boycott just weeks after Target and Walmart scale back policies )

Also on site :

• Diddy trial live: Sean Combs’s ex-employee ‘Mia’ testifies about sex abuse, violence and working for five days with no sleep
• Chick-fil-A Announces Return of Fan-Favorite Menu Item and a New Summer Treat
• Man charged after car driven into crowds at Liverpool FC victory parade