Get ready to dig out your low-rise jeans and butterfly clips! Lancôme is celebrating 25 years of its iconic Juicy Tubes lip gloss, and the internet is officially freaking out over their nostalgia-packed campaign featuring a constellation of 2000s stars. The verdict? Fans are living for this major Y2K throwback.
The campaign has brought together a dream team of 2000s royalty. We're talking Kelly Rowland, channeling her "Dilemma"-era red bob; Paris Hilton, dripping in velour and rhinestones; "Gossip Girl's" resident bad boy Ed Westwick (aka Chuck Bass); "One Tree Hill" and "A Cinderella Story" heartthrob Chad Michael Murray; Hilary Duff (with a nod to Lizzie McGuire!); and "The O.C." favorites Rachel Bilson and Mischa Barton.
It's been a quarter of a century since Lancôme's Juicy Tubes first graced our makeup bags, becoming an instant symbol of early 2000s cool with their signature shine and fruity scents. To mark this glossy milestone, the beauty giant has unleashed a series of new ads that are less commercial and more of a love letter to the era, starring the faces that defined it. And social media is abuzz with delighted reactions from fans who grew up with the beloved gloss.
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As clips of the nostalgic ads hit Instagram fans were quick to share their excitement. Comments sections have been flooded with messages of pure, unadulterated joy and a palpable sense of being transported back in time.
"Loving this nostalgia ?? Back when we recorded every OC moment on the DVR," wrote one Instagram user.
Another fan commented on Paris Hilton's spot, "THATS SO HOT, I MEAN JUICY.” “She is the moment,” gushed another.
The reappearance of Ed Westwick as the suave Chuck Bass, clutching a Marshmallow Electro Juicy Tube and declaring the Upper East Side is built on "scandals, secrets, and this status symbol," had "Gossip Girl" fans swooning. “ICONIC. Best ad I’ve seen in a long time!!!," an Instagram user declared.
The Hilary Duff post gave some users a sense of melancholy: "Guess this is the closest we’re getting to the Lizzie McGuire reboot we were promised" another commenter shared.
Mischa Barton’s appearance, where she mentioned iconic "The O.C." scenes like the ferris wheel kiss, also sparked a wave of nostalgic comments. "THIS HEALED SOMETHING IN ME," one fan wrote. “The O.C and Marissa forever,” another posted.
One Instagram user summed up the feeling of many fans: ““The nostalgia we needed,” wrote another.
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