CONSUMERS are seeing a revamped shopping experience on OpenAI’s ChatGPT as a convenient update rolls out.
Thanks to the ad-free feature, shoppers will be able to make more informed purchases with the assistance of the large language model chatbot and Google rival.
ChatGPT just became a whole lot more shopper-friendly thanks to new upgrades OpenAI has made to the artificial intelligence tool.
As more and more consumers seek shopping advice from generative AI, OpenAI has taken strides to simplify the process of finding, comparing, and purchasing products.
The company announced via X on April 28 that it had begun to “roll out a better shopping experience.”
Shoppers can expect to see a handful of upgrades, including improved product results as well as visual product details, pricing, and reviews.
Direct links to buy the products will also be available in addition to citations.
ChatGPT users will now see several citations per response so that they can refer to product information from multiple sources.
OpenAI also integrated a highlight feature that indicates which part of an answer the citation refers to.
The company clarified in its X post that product results on ChatGPT are not ads but rather chosen independently, meaning that any website or merchant could show up in a search result.
Companies that have not opted out of OpenAI’s web crawler will be visible on ChatGPT, the company shared last week.
OpenAI is also currently exploring a way for sellers to channel product feeds directly to the chatbot that would result in more accurate and up-to-date product recommendations.
The company noted that the shopping improvements, first rolled out last Monday, would take a few days to integrate.
Plus, Pro, Free, and logged-out users everywhere ChatGPT is available. It will take a few days to complete the rollout.
ChatGPT Plus and Pro members as well as free users will see the shopping updates, which will also roll out for logged-out users.
TURNING TO TECH
In an increasingly digital world, the majority of are looking to generative AI tools to source products recommendations and make purchases.
What is ChatGPT?
ChatGPT is a new artificial intelligence tool
ChatGPT, which was launched in November 2022, was created by San Francisco-based startup OpenAI, an AI research firm.
It’s part of a new generation of AI systems.
ChatGPT is a language model that can produce text.
It can converse, generate readable text on demand and produce images and video based on what has been learned from a vast database of digital books, online writings and other media.
ChatGPT essentially works like a written dialogue between the AI system and the person asking it questions
GPT stands for Generative Pre-Trained Transformer and describes the type of model that can create AI-generated content.
If you prompt it, for example ask it to “write a short poem about flowers,” it will create a chunk of text based on that request.
ChatGPT can also hold conversations and even learn from things you’ve said.
It can handle very complicated prompts and is even being used by businesses to help with work.
But note that it might not always tell you the truth.
“ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness,” OpenAI CEO Sam Altman said in 2022.
Nearly 70% of millennials and Gen Z, followed closely by Gen X, opt to use tools such as ChatGPT over traditional search engines like Google for product recommendations, according to a Capgemini report from February.
This number is significantly less for older generations, with only 44% of baby boomers using generative AI when shopping.
While roughly 60% of shoppers in an an Adobe survey last year have said that generative AI has improved their online shopping experience, not everyone is on board with the tools.
For example, around 40% of consumers fear that generative AI is analyzing their personal online data, per a recent KPMG survey.
Additionally, many shoppers have shared general concerns about their privacy and trust in AI.
Amazon is also quietly revamping the online shopping experience with its new “Buy for Me” feature – but customers must look for the “button.”
However, earlier this year, the e-commerce giant axed a convenient benefit due to the rise of AI.
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