Anyone who even remotely keeps up with the world of tattooing is familiar with the name Keith "Bang Bang" McCurdy. And even if you don't think you know who he is, you've definitely seen his work. Rihanna's instantly recognizable hand tattoo, Cara Delevingne's iconic lion finger ink, and so many more designs worn by your favorite celebrities are all his handiwork.
Bang Bang has been in the business for more than 20 years. Back in 2004, his first celebrity client was rapper and record producer Swizz Beatz, Alicia Keys's husband. That tattoo set the rest of Bang's career in motion. From there, it snowballed - then came Katy Perry, Rihanna, Justin Bieber, Selena Gomez, and countless more. To date, Bang Bang estimates that he's completed thousands of tattoos on A-listers; too many to count, really.
Bang Bang is incredibly talented at what he does, but the experience you get at Bang Bang Tattoo, his studio in NYC that he opened 10 years ago, also helps set him apart. "When we opened the studio, we looked at every single piece of the experience for clients - what's our booking process, what's our hospitality look like?" he says. That bespoke service made it an experience, but as an innovator in the space, Bang Bang is always looking for ways to improve. And that's true with his new launch of Forever Care.
It felt inauthentic to the brand experience to send clients away with a shopping list for the local drugstore to purchase aftercare products; Bang Bang wanted to truly deliver on those full-service claims by having his own line to send people off with. "We started with formulation and testing 10 years ago, and many of the most famous celebrity tattoos we've made as a company used Forever Care in early testing and development," he says. "People have seen the result of this for years, and now they get to see the product."
The Forever Care lineup includes a Hydrating Balm, Body Bar Soap, and Clarifying Lotion, all designed to nourish your ink post-appointment. Caring about your entire tattoo experience is what the Bang Bang studio does best, and that, along with his sheer talent, is what keeps the A-listers walking through his studio door (or flying him to exotic locations on their private jets . . . more on that ahead).
"A great tattoo defines you," Bang Bang says. "And we find that on these celebrities." So, without further ado, keep reading as Bang Bang rounds up his top five favorite celebrity tattoos and shares some stories from behind the scenes.
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