The complexities of forecasting group business in hospitality ...Middle East

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The complexities of forecasting group business in hospitality
Group business represents a significant revenue stream for many hotels, but accurately forecasting this segment can be a formidable challenge. Unlike transient bookings, which are often driven by individual travelers and shorter lead times, group business involves larger blocks of rooms, longer booking windows, and unique demand patterns. These complexities make it difficult to predict group occupancy and optimize pricing strategies.

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