After years of laying the groundwork, Coco Jones is stepping fully into her moment. The singer, songwriter and actress has been riding high since the success of her breakout EP What I Didn’t Tell You, which earned her a best R&B performance Grammy for her 2022 track “ICU” and introduced the world to her powerhouse vocals and unapologetic storytelling. Now, she’s ready to reveal even more.
On April 25, Jones will release her debut album Why Not More? via High Standardz/Def Jam Recordings — a bold, genre-blending project that she describes as magnetic, genuine, and transparent.
“I’m really trying to push the boundaries of what R&B can be,” Jones tells Billboard. “Because I have so many influences — I have what my mom taught me as a kid, Disney Channel influences, and then I have me as a young adult — I feel like I blend genres naturally as a personality. I wanted to match that energy with the album and continue to show the versatility of R&B.”
Her EP was about introductions. Why Not More? is about deepening the connection. “ I think I have built up a good rapport with my fans,” she says. “I’ve learned a lot about them, they’ve learned about me — and I can kind of let my hair down and be riskier.”
That growth is reflected not just in the themes, but in the collaborators as well. Jones tapped into new creative chemistry with producers like Stargate and Cirkut, alongside longtime collaborators London on da Track and Cardiak.
Still, it’s the personal moments that might matter the most. On “By Myself,” Jones sings about self-reliance, inner peace and delivers what she believes to be one of the album’s most important messages. “It’s really about wanting to be comfortable alone,” she says. “Comfortable without needing validation, without needing to be around people — some boy or girl, whatever. Just comfortable with you. I think that will really resonate with a lot of my listeners.”
When asked to sum up the project in three words, Jones doesn’t hesitate: “Authentic. Charismatic. Vulnerable.”It’s a fitting description for a body of work that’s already resonating. With four singles out — including “Here We Go (Uh Oh)” and “Taste,” both of which charted on Billboard’s R&B/Hip-Hop Airplay chart — and a tour around the corner, Jones is paying close attention to how fans are responding. “I think it’s really good to get feedback,” she says. “I make music for my listeners, and I want them to be happy. I want them to have music that makes them feel heard.”
For Jones, that feedback plays a crucial role in shaping her approach moving forward. “Having positive perceptions — having any, opinions — is always crucial because music is subjective,” she says. “But I make it so that it works for [the listeners].”As for the tour itself, Jones promises it’s not just a concert — it’s a ride. “We’re gonna have some fun, we’re gonna cry a little bit, we’re gonna get in our bag,” she shares. “Definitely going to have some flips, have some remixes, have some old stuff that I think is really catchy and really fun brought back in and kind of remix with my new stuff.” The tour kicks off May 6 in Philadelphia, and for her, it’s all about connection. “At the end of the day, I hope that you walk away feeling like you know me more and you’re excited for the next time.”
One track she’s especially excited to perform hasn’t dropped yet, but it’s one she describes as more “aggressive,” channeling her confident “Here We Go” energy. And yes, there will be surprises. We know for sure that Lady London will join her as an opener — the two have a new song together on the album. “I don’t know if that’s exclusive,” she teases with a smile.
Reflecting on everything she’s built, Jones says this album doesn’t feel like a new stage — it feels like a beginning. “I think this album is a chapter,” she says. “I’ll look back and say, ‘That was this era.’” But right now, “It’s chapter one of a very long story, hopefully.”
If she could offer one piece of advice to the Coco who started this journey years ago? “Post more. I did a lot of waiting on opportunities, when — girl, you could’ve had your own TV show on your phone by now!”
With Why Not More?, Coco Jones isn’t waiting on anyone. She’s owning her narrative, amplifying her voice, and delivering the kind of debut that asks — and answers — the question: Why not more?See the full track list for Why Not More? below:
“Here We Go (Uh Oh)” “Other side of love” “Hit You Where It Hurts” “Keep It Quiet” “Thang 4 U” “AEOMG” “Why Not More?” “On Sight” “Taste” “Nobody Exists” “Most Beautiful” “You” “Forever Don’t Hit Like Before” “By Myself” Read More Details
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