New Opening: Hôtel Borsari, Martigny – The Lost Place in the Center of Everything ...Middle East

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When first-time hotelier John Cretton discovered an old agro-industrial site in a once-thriving Roman settlement, he saw an opportunity to create what he calls "a miraculous piece of architecture." His vision for Hôtel Borsari is to energize both guests and locals in Martigny, Switzerland. Opening April 2025, the hotel offers an analog retreat in a charming, relatively forgotten town nestled at the foot of the Swiss Alps, just 33 kilometers south of Montreux. THE LOST PLACE IN THE CENTER OF EVERYTHING Martigny, a crossroads town between Italy, France, and Switzerland, is where Hôtel Borsari has taken shape over the past five years. "It’s the lost place in the center of everything," says Cretton, describing a town once at the heart of Roman trade and now experiencing a renaissance. "Martigny was once a critically important town, but after a bypass was built, it lost its historical role as a crossroads." Today, Martigny offers something better: less traffic, noise, and pollution, leavin...

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New Opening: Hôtel Borsari, Martigny – The Lost Place in the Center of Everything ...Middle East

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