The Digital Guest Journey: Why Most Hotel Strategies Are Outdated and How to Fix Them ...Middle East

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The Digital Guest Journey: Why Most Hotel Strategies Are Outdated and How to Fix Them
source : hospitality net ( Middle East ) () 32
Imagine a guest planning their dream vacation. They start with a casual scroll through Instagram, saving reels of beautiful destinations. Then they search Google for “unique hotels in Paris” and compare options on multiple OTAs and hotel websites. Your hotel might catch their eye, but if an OTA offers a better rate or a smoother booking experience, they’ll likely book there. Not only have you lost a direct booking, but you’ve also forfeited valuable first-party data that could have fostered a lifelong customer relationship.

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