Social Media Matters More Than Ever ...Middle East

In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay

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Social Media Matters More Than Ever ...Middle East

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