Is social media a viable distribution channel in hospitality? ...Middle East

According to Skift’s State of Travel 2024, social media is the preferred online source for trip planning for 32% of travelers, ahead of official sites, Google, review sites, travel influencers, offline sources like friends and family, etc. Stelico Consulting Group survey found out that 76% of US luxury travelers selected a hotel brand, cruise line, or airline based on social media.

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Is social media a viable distribution channel in hospitality? ...Middle East

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