FOX’s pregame show for Super Bowl 59 included a tribute to longtime analyst and former coach Jimmy Johnson.
The tribute included a heavy dose of artificial intelligence as it looked back at Johnson’s career. The video highlighted Johnson during his time with Oklahoma State, Miami, the Dallas Cowboys and other steps along his legendary coaching career.
But rather than use authentic footage from that time in Johnson’s career, the FOX team used AI to provide the video for the story. Here’s the full segment, which aired a couple of hours before kickoff of the Super Bowl:
Fox goes with AI Jimmy Johnson to take a look at his football career. ???️ #NFL #SuperBowl pic.twitter.com/8wIUBq6p4E
— Awful Announcing (@awfulannouncing) February 9, 2025There was plenty of strong reaction on social media to FOX’s use of AI in this manner. Most of it was negative, although some seemed to appreciate the unique approach FOX took with this tribute. Johnson was emotional on set after seeing it for the first time.
There was no official announcement made regarding Johnson’s future following the tribute. However, Johnson, 81, indicated he’s going to take things “one day at a time” with regards to his broadcasting future. Here’s Johnson’s reaction to the tribute:
"I can truly say because of my family and because of ya'll, I've never been happier than in this time of my life. Happiest I've ever been in my life." @JimmyJohnson ❤️ pic.twitter.com/aaDp7MIPk3
— FOX Sports: NFL (@NFLonFOX) February 9, 2025Here’s the best of the reaction from the rest of social media to the AI-heavy tribute:
Fox using AI to show the highlights of Jimmy Johnson’s career ? pic.twitter.com/yRJh8ZYeoc
— Tiffany Newby (@resplendentmoi) February 9, 2025That AI Jimmy Johnson piece was all time stuff @FOXSports His emotional reaction w the guys — really moving.
— Colin Cowherd (@colincowherd) February 9, 2025What is this weird dumb AI Jimmy Johnson segment pic.twitter.com/Eu1zOdbS4l
— Justin Langford (@ShnopsDeJesus) February 9, 2025Anybody else find this Jimmy Johnson AI thing a little weird and off pic.twitter.com/wvOG53gv7O
— Jordan Glass (@TheJordanGlass) February 9, 2025This AI feature on Jimmy Johnson that Fox is running is absolutely unreal. An insane look back at the HOF career of Coach Johnson.
— Chase Daniel (@ChaseDaniel) February 9, 2025This Jimmy Johnson AI thing deeply sucks and is so embarrassing pic.twitter.com/ftSE5EYQaz
— Chase Mitchell (@ChaseMit) February 9, 2025AI Jimmy Johnson will haunt your dreams. pic.twitter.com/yRKQBgLAZZ
— CRG (@ChristGrec) February 9, 2025This AI Jimmy Johnson thing might be the worst thing that's ever aired on a Super Bowl pregame show.
— Dan Why-Ner (@ReallyDanWeiner) February 9, 2025This AI Jimmy Johnson thing is terrible
— Paul Lambert (@MeatSauce1) February 9, 2025AI Jimmy Johnson… #SuperBowlLIX pic.twitter.com/dx4F0YaBAp
— Ivy Lou (@IvyLouLou) February 9, 2025FOX airs bizarre Jimmy Johnson AI tribute ahead of Super Bowl 59 Saturday Down South.
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