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Hubert Davis is making moves that should have come years ago.
Davis says he will add a general manager and other staffers to raise and manage the money that would put a better team on the court.
The reaction to Carolina basketball’s on-again-off-again success over the last six years is growing fierce, whether you engage with friends or read what’s going on over social media.
And it started before Davis succeeded Roy Williams.
If you recall, Williams’ last two seasons were way off the pace he set with five Final Fours and three national championships over his first 16 years back in Chapel Hill.
In the COVID-shortened 2020 season, the Tar Heels had already lost their chance to qualify for the NCAA Tournament before it was canceled. And after a blowout loss to Wisconsin in the first round of the 2021 Big Dance, a weary Williams retired and strongly endorsed his nine-year assistant to succeed him.
Davis inherited parts of the job with which he was unfamiliar, such as spending time on calls from disgruntled parents that he rarely had to answer. Those calls suddenly stopped when his Tar Heels got hot and made their dramatic run to beat Duke twice and reach the 2022 NCAA championship game.
The next year the calls resumed after Carolina could not replace Brady Manek, whose size and outside shooting were consequential. The result was missing the postseason altogether as Davis began revamping his roster with transfers and freshmen.
Beyond Armando Bacot’s penchant for making money by marketing himself over three years, the Tar Heels won the 2023-24 ACC regular season championship without doling out big NIL payments.
So, 2024-25 is “off again” and getting worse with four losses in the last five games, capped by an embarrassing defeat in Durham.
So the debate is “on again” over whether Hubert is the man for this job, perhaps helping convince him to make changes to catch up.
Clearly, Carolina is behind in the NIL game that keeps evolving, and Davis has apparently received the go-ahead to add to his staff so he can spend most of his time coaching basketball.
The question is can he be successful enough to stay ahead of the posse that believes he is not the man for the job and is making it known in their side of college basketball Infowars.
UNC failed with its football and basketball collectives to raise competitive money that has turned a proud tradition into transactional in order to get players from year to year.
If Carolina were to raise money to pay players like Duke has done, the brand would still be an important part of landing the best recruits.
Hopefully, UNC will give Davis enough to find the right fundraising people so he can fill the kind of quality roster that the Heels have had only intermittently in recent years.
And this “off again” season can be followed by what UNC is used to.
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Featured image via Associated Press/Alex Slitz
Art Chansky is a veteran journalist who has written ten books, including best-sellers “Game Changers,” “Blue Bloods,” and “The Dean’s List.” He has contributed to WCHL for decades, having made his first appearance as a student in 1971. His “Sports Notebook” commentary airs daily on the 97.9 The Hill WCHL and his “Art’s Angle” opinion column runs weekly on Chapelboro.Chapelboro.com does not charge subscription fees, and you can directly support our efforts in local journalism here. Want more of what you see on Chapelboro? Let us bring free local news and community information to you by signing up for our newsletter.
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