Geo-Based Hotel Pricing: A Bold Revenue Strategy or an Ethical Quagmire? ...Middle East

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Geo-Based Hotel Pricing: A Bold Revenue Strategy or an Ethical Quagmire?
source : hospitality net ( Middle East ) () 51
A recent discussion on Hospitality Net’s World Panel has reignited the debate over whether differentiating hotel pricing based on a traveler’s geographic location is a prudent revenue management strategy or an ethically fraught practice. The conversation stems from research suggesting that several major OTAs (Online Travel Agencies) appear to offer higher rates to users in more affluent regions—most notably the San Francisco Bay Area—compared to those in less affluent cities like Phoenix or Kansas City. According to SFGate, the discrepancies can be dramatic, sometimes reaching $500 more per night for the very same room and dates.

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