ALDI has said it agrees with a furious shopper over its “frustrating” change to its popular deals change.
The customer has threatened to boycott the supermarket chain following the major upheaval of the Aldi Finds section on its website and app.
Previously, shoppers could click on different products, including food and household items, from a list – which would take them to a handy product page.
This page gave users a description of the product, as well as the pricing across different Aldi locations.
Now, the Aldi Finds section instead leads to a portal powered by delivery company Instacart.
Customers are presented with a grid of items that, when clicked on, seemingly do not bring up any preview information.
And, the new service does not appear to have an option to set reminders like the previous version.
The lack of additional details about listed products has left shoppers at a loss as to how they can prepare their plan their grocery shop ahead.
Writing on X, one said: “@AldiUSA Why did you change the Upcoming Aldi Finds?
“I can hardly preview anything and there’s no option for setting reminders?!
“I’m not going to the store to see IF you have something I want but I damn sure WAS setting reminders to go when I knew you had stuff I wanted. Oh well, your loss.”
Responding to the comment, a spokesperson for Aldi seemed to understand the shopper’s concerns.
They said: “We know its frustrating when things change, but our upcoming Finds page is still available.
“You can see variations and food Finds on Wednesdays when It’s moved over to this week’s Finds.
“We appreciate all the feedback, and will keep working towards making it the best it can be!”
Similarly, over on Reddit, users rushed to share their frustrations.
One complained: “The finds are just all thrown into a category with finds from previous weeks.”
They added: “You can’t even sort them from most recent so it’s like you have to know what was from the previous week already when making your list.”
Meanwhile, a second echoed: “I used to look forward to checking the website every Wednesday morning to see what to anticipate the following week.
“This new format does not ignite the same excitement/interest, unfortunately.”
It comes after the chain was forced to apologize to a shopper after her delivery was delayed, leaving her with “no money and no food”.
The disgruntled shopper said: “There should be some sort of compensation for this extreme inconvenience.
“It’s unacceptable that I can’t talk to a human being about this.
“Don’t get screwed people! Go somewhere else.”
A spokesperson for the brand was quick to acknowledge the complaint, responding: “We’re so sorry about all of this! It sounds like you’ve already been in touch with Instacart?
“Can you please send us a direct message, so we can get you in touch with our Customer Service team?”
The Sun has approached ALDI’s PR team at Zeno Group for comment.
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