Some thoughts and big draws for 2025 tourism in Los Angeles County ...Middle East

By Jarret Liotta

While there are some conflicting estimates of what tourism will look like in and around Los Angeles County in 2025, there are still some considerable draws attracting both new and returning visitors.

“With mega-sporting events like the Olympics and other major tournaments coming to Los Angeles and the Valley in the next few years, our region is poised to welcome visitors from around the globe,” noted Nancy Hoffman Vanyek, president and CEO of the Greater San Fernando Valley Chamber of Commerce.

She said other key attractions like Universal Studios Hollywood will be highlighted in the process.

“Tourism is a vital driver of economic growth in the San Fernando Valley, support local businesses, creating jobs and showcasing our unique cultural and natural attractions,” she said. “Tourism has the power to transform the Valley into a hub of innovation, hospitality and cultural exchange.”

While Vanyek sees opportunity in the year ahead, Stuart Waldman, president of the Valley Industry & Commerce Associations, known as VICA, is a little less optimistic.

“I think tourism is going to take a hit over the next few years,” he said, noting the numbers have still not rebounded from the pandemic.

Waldman also cites the recently approved wage increases for hotel and airport workers as deterring tourists due to related cost increases.

“We have a handful of large events like the World Cup and the Olympics that will boost tourism for a few weeks,” he said, “but overall the outlook is rather bleak.”

Still, a lot of tourists will show up drawn by the region’s iconic mainstay attractions. Here are some key draws for visitors heading to Los Angeles in 2025:

Griffith Observatory

With its close proximity to the Hollywood Sign, spectacular sweeping south-facing views of the city, and a tremendous film history to boot, Griffith Observatory may remain the quintessential L.A. destination.

Fans of films like “Rebel Without a Cause,” “Terminator,” “Bowfinger” and “La La Land” will already know the observatory, which was opened in 1935 through the generous bequeathment of a man named Griffith J. Griffith, who also donated the 3,015-acre park to the city in 1896.

While the adjacent areas offers hiking and a cornucopia of views, the observatory itself features awide range of programs and activities both day and night. Along with the bevy of tourists, many local visitors, including students from the Los Angeles Unified School District, take advantage of this exceptional attraction.

TCL Chinese Theatre

Also known as Grauman’s Chinese Theatre, this time-honored tourist favorite is also where movie stars put their footprints in cement. Even before actress Lucille Ball made the site more famous in 1955 when her TV character stole John Wayne’s footprints from the forecourt on an episode of “I Love Lucy” this central attraction has represented a tourist’s best opportunity to almost touch a star.

Originally opened in 1927, the theater anchors the famous Hollywood Walk of Fame along Hollywood Boulevard. Over the past century, movie premieres too numerous to name have brought famous names in motion pictures to this favorite spot.

Universal Studios Hollywood

Founded 110 years ago, Universal Studios was the first of its kind — a working studio that combined other attractions and invited the public to explore its grounds and take a formal tour. Today, it leads the way in combining the thrill rides of a 21st century amusement park with the history and behind-the-scene peeks at a working studio.

Visitors are also drawn to the Universal City Walk, which offers the ambience and attractions ofan open-air mall with stores, restaurants and activities.

NoHo Arts District

In recent years North Hollywood has gained a reputation as a place where grassroots artists, performers and other creatives flourish from the ground up. This vibrant, multi-faceted neighborhood, just north of the Ventura Freeway and just east of the Hollywood Freeway features a unique array of independent theaters, showcases and galleries, as well as bars, restaurants, live music and shops.

Smart visitors to Los Angeles already know how much more manageable the Hollywood BurbankAirport is compared to the colossal LAX airport and its pricey parking. The Burbank airport’s proximity to the NoHo Arts District promises to make this inviting area a go-to for tourists in 2025.

Natural History Museum

With the opening of its new NHM Commons wing, this longtime city attraction has added more reasons for tourists to visit. Along with displaying the unique and colossal remains of Gnatalie, the 75-foot-long sauropod dinosaur that promises to become an L.A. icon, the free welcome center is now the permanent home of the controversial mural by Barbara Carrasco entitled “L.A. History: A Mexican Perspective.”

The museum continues to offer a plethora of permanent and rolling exhibits centering on the earth sciences, as well as shows, activities and events both indoors and outside.

Travel Town Museum and Los Angeles Zoo

If you have kids, there’s no better place to spend the day than on Zoo Drive, where two city-owned and operated attractions offer two things kids adore — animals and trains.

The Los Angeles Zoo, home to 1,700 animals in its 133 acres at Griffith Park, also offers an expansive botanical garden comprised of 800 different plant species. The nearby Travel Town Museum has a vast collection of retired locomotives to see and touch, and has a miniature train that visitors can ride.

Venice Beach Boardwalk

Travelers the world over visualize the hip, funky, two-mile stretch of the Venice Beach Boardwalk and the street vendors, stores and restaurants add to a historic ambience that goes back for decades. Other sights include Muscle Beach, the skatepark and acres of surf and sand, making it a place that out-of-towners want to see for themselves.

Six Flags Magic Mountain

Located in Valencia, Six Flags Magic Mountain theme park boasts that it is the “Thrill Capital ofthe World.” Along with a wide array of traditional adults rides and many smaller rides offered forkids, the 260-acre park boosts 20 high-powered rollercoasters, more than any other theme park in theworld.  And it’s open every day.

Rose Parade

The city of Pasadena continues to lay claim to the first, biggest tourist draw of each year with the Tournament of Roses Parade on New Year’s Day morning. About 700,000 people from all over the world line the 5.5-mile parade route, taking part in an expansive procession that includes marching bands, equestrian units and floats from all over the country.

Started in 1890, the parade was conceived as an opportunity to tell the rest of the world about the floral bounty and warm weather that Southern Californians were proud of.

Dodger Games

While the team remains a perpetual draw every season, taking the World Series in 2024 guarantees that a growing number of people will want to see “the boys in blue” up close and personal. While many out-of-towners will hope to make a game at the stadium just north of downtown Los Angeles, tourists will be competing with a loving local fan base guaranteed to go after tickets when they become available.

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Jarret Liotta is a Los Angeles-based freelance writer and photographer.

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