Katherine Heigl isn't afraid to talk about any and all aspects of women's health, revealing in a new campaign that she has dealt with bladder leaks, or what she called the "giggle dribble."
The 46-year-old actress partnered with Poise "to get outspoken once again," saying in a press release shared with Parade, "I don’t want a single woman out there to feel alone in her experience or to feel shame or embarrassment. I refuse to let a little giggle dribble stop me from enjoying everything it means to be a woman and a mother."
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Heigl explained, "50% of women experience what I like to call the giggle dribble, or the sneeze leak, or the coughing fit panty blitz! I only recently learned that most of the women familiar with postpartum or perimenopause bladder leaks don’t talk about it, even to their friends or family or doctors."
"Too few realize that perimenopause, menopause, and even childbirth can affect pelvic health, weakening the pelvic floor and causing these leaks," read the press release, with Poise stating that, in partnership with Heigl, it "aims to destigmatize bladder leaks and empower women to embrace this stage of life with confidence."
One of the new TV spots starring Heigl showed the actress enjoying a meal with a friend and her kid, laughing after she told a story, only for her friend to experience bladder leakage. Luckily, Heigl was there with a Poise liner for her to use as she explained that leakage happens to plenty of women.
When asked how she knew all that, Heigl cheekily referenced her iconic role on Grey's Anatomy, saying, "Well, I used to be a doctor," only for the young kid to call her out on the little lie.
Katie Moran, president of adult and feminine care at Kimberly-Clark, commented on the new partnership with Heigl, declaring, "It's time that women don't feel any shame about something that is a normal part of being a woman—and with the right information women can feel empowered instead of ashamed."
Heigl is a mother of three, sharing adopted daughters Naleigh and Adalaide and son Joshua, whom she gave birth to in 2017, with her husband, Josh Kelley.
Next: Katherine Heigl Shares Rare Photo of PDA With Husband Josh Kelley
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