The Korean Wave: how “Hallyu” is redefining innovation, connection, and luxury ...Yemen

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The Korean Wave: how “Hallyu” is redefining innovation, connection, and luxury
source : Independent ( Yemen ) () 95
In an era where cultural influence is as powerful as economic might, South Korea’s Hallyu — once a niche interest — now shapes global industries from beauty to automotive, driving a $12.3 billion wave of innovation and creativity. Lashai Ben Salmi investigates

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