How Smartphones Shape Travel Decisions On the Go ...Middle East

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How Smartphones Shape Travel Decisions On the Go
source : hospitality net ( Middle East ) () 68
Smartphones are playing an increasingly important role in travellers’ in-destination decision-making. This trend is delineated in an important recent study led by Dr Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Adopting the powerful theoretical lens of “sociomateriality”, the researchers offer insights into the ways in which tourists interact with their Internet-enabled devices while making travel decisions – such as where to visit and what to buy – in real time.

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