Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels ...Middle East

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Maximizing Share of Voice and Prioritizing Direct Bookings: A Strategic Guide for Hotels
source : hospitality net ( Middle East ) () 42
Share of voice (SOV) is essential for assessing brand visibility and engagement compared to competitors. This metric, (calculated by dividing your brand’s mentions by the total mentions in the market and multiplying by 100), offers insights into your brand’s positioning. By understanding the factors that shape the traveler’s path to purchase, hotels can refine their marketing strategies, increase direct bookings, and reduce dependency on third-party platforms.

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