‘The Disneyland of American grocery stores’: How Trader Joe’s became a tourist hot spot ...Middle East

By Lilit Marcus, CNN (CNN) — Seoul’s Incheon Airport has taken a major stance. Throughout the terminal, large signs in Korean and English warn about an American product whose presence in your luggage can result in police action — Trader Joe’s Everything But the Bagel seasoning. The seasoning blend — which includes poppyseeds, banned in South Korea for fear they will show up as positives on a drug test — is only sold in the United States. But products from Trader Joe’s have become so popular with international tourists that even a major Asian airport is getting involved. Welcome to the cult of Trader Joe’s. Although it began in California as a health-food store, the brand has expanded

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‘The Disneyland of American grocery stores’: How Trader Joe’s became a tourist hot spot ...Middle East

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