Smart snacking grows 1.2 times faster than traditional snacks in India ...Middle East

Mumbai: As urban consumers increasingly seek health-oriented products, smart snacking in India has grown 1.2 times faster than traditional snacks, according to a report on Tuesday. About 63 per cent of surveyed consumers seek innovative and healthy snacking options while 50 per cent read ingredient labels to understand nutritional value,’ according to the report by consumer intelligence company NielsenIQ (NIQ). One in five snacks now has a health connotation in the country. “This segment is growing 1.2 times faster than traditional snacks in terms of value, presenting opportunities for brands to innovate in health-focused products and leverage the consumption trend,” said Sonika Gupta, Exec

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Smart snacking grows 1.2 times faster than traditional snacks in India ...Middle East

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