Ferrari partners with IBM to revolutionize fan experience in F1 ...Middle East

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Ferrari partners with IBM to revolutionize fan experience in F1
source : F1 News ( Middle East ) () 70
Ferrari has announced a major multi-year partnership with global technology powerhouse IBM, set to begin on January 1, 2025. The alliance marks an ambitious effort by Ferrari to bring fans closer to the action than ever before, leveraging IBM’s cutting-edge digital solutions to enhance fan engagement and digital accessibility. With Formula 1 experiencing unprecedented global popularity, this partnership aims to redefine how fans experience Scuderia Ferrari HP both on and off the track. As Ferrari’s Premium Partner in IT Consulting, IBM will focus on developing a high-profile interactive platform, packed with digital content that transforms fan engagement. The partnership aligns with Ferrari’

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