Google Pushes Its Shopping Ads Above Retail Media ...Middle East

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Google Pushes Its Shopping Ads Above Retail Media
source : NY Times News ( Middle East ) () 47
When Google head of retail media Shawn McGahee started in his role in February 2022, there were about 40 retail media networks. That number has since ballooned to over 200. McGahee sat down with WPP-owned Wavemaker’s U.S. head of commerce, Briana Finelli, and ADWEEK deputy editor of retail media and commerce, Lauren Johnson, for a […] The post Google Pushes Its Shopping Ads Above Retail Media appeared first on NY Times News Today.

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