Dallas Cowboys become first sports franchise to be worth over $10 billion, per Sportico ...0

By Sam Joseph, CNN (CNN) — The Dallas Cowboys have become the first professional sports team to be valued at over $10 billion, according to Sportico’s 2024 NFL rankings that were released on Tuesday. The Cowboys, owned by Jerry Jones, were valued at $10.32 billion, far and away the most valuable franchise in the league and an increase of over a billion dollars on the previous estimate of $9.2 billion in February. Jones, 81, purchased ‘America’s Team’ in 1989 for an estimated $140 million (roughly $355 million in 2024) and has turned the organization into a financial powerhouse. Also serving as the team’s general manager, he oversaw initial success and helped create one of the 90s’ mos

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Dallas Cowboys become first sports franchise to be worth over $10 billion, per Sportico ...0

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