SAG-AFTRA Inks Deal With Nielsen to Measure Streaming Content ...Middle East

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SAG-AFTRA Inks Deal With Nielsen to Measure Streaming Content
SAG-AFTRA has cut a deal with the measurement and analytics firm Nielsen to be a third-party provider of streaming content measurement. The Nielsen data — from its Streaming Content Ratings service — will “complement first-party data from streaming platforms and serve as a consistent and comparable lens through which the performance of streaming titles across […]

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