IHOP and Applebee’s to share restaurant spaces as CEO says ‘discrete entrances’ generate twice as much revenue ...Middle East

The U.S. Sun - News
IHOP and Applebee’s to share restaurant spaces as CEO says ‘discrete entrances’ generate twice as much revenue
source : The U.S. Sun ( Middle East ) () 13
CUSTOMERS of IHOP and Applebee’s may soon find themselves visiting both restaurants at once. The parent company of the popular chains has successfully tested a dual-restaurant format with promising results. Getty Images - GettyYour local Applebee’s could also soon be an IHOP[/caption] GettyA new pilot by parent company Dine Brands is testing out a dual-restaurant set up[/caption] Ever tried to decide between IHOP or Applebee’s? Soon, you could visit both at the same time. That’s under new plans being considered by the CEO of Dine Brands, which owns both chains. The company has already opened eight integrated IHOP-Applebee’s restaurants internationally, including in Mex

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