The Super Bowl is not just a sporting event; it has become an annual extravaganza of commercials that captivate millions of viewers. Among the myriad of advertisements, one stood out as the best Super Bowl commercial this year: Ben Affleck's new Dunkin' ad.
Affleck's Dunkin' ad was a masterclass in storytelling and humor. The commercial begins with Affleck sitting in a coffee shop, sipping his Dunkin' coffee, when he suddenly realizes that he forgot to pay for it. What follows is a hilarious chase scene where Affleck runs through various iconic locations, desperately trying to escape the consequences of his actions. The ad cleverly incorporates elements from Affleck's movies, such as car chases reminiscent of "Gone Girl" and rooftop leaps reminiscent of "Batman v Superman."
During the ad, Affleck seeks to become a popstar and crashes wife Jennifer Lopez's recording studio alongside bandmates Damon and Brady.
The group calls itself "The DunKings" and wears bright Dunkin'-themed tracksuits bearing the name.
"Touchdown Tommy on them keys!" Affleck announces to the room as the performance gets underway. When the song wraps up, Damon reluctantly says "How do you like them … donuts?" in a nod to his famous "Good Will Hunting" line.
The sight of Brady, Affleck, and Damon going full Dunkin'-Boston-nutso-Dunkachino during the Super Bowl? Sorry to RFK Jr., but it made for the best commercial of the night. Hell, there might even be a BADCU (Ben Affleck Dunkin Cinematic Universe) in the works. After the original commercial debuted, Dunkin’ posted behind-the-scenes footage from the DunKings set, with even more wacky subplots. In “Wasn’t Ready,” Brady and Affleck throw the old pigskin around in Lopez’s recording studio. Brady tries to play nice, passing soft throws toward Affleck—until the movie star requests something with a little more heat. Brady whips the ball past Affleck, nearly knocking the poor guy out in the process. In the next clip, “Long Throw,” Affleck claims he was once NFL Draft-worthy, while trying to aim a football in the center of a cardboard donut hole. He misses... every time.
There are a few more items on the menu that are exclusive to the Dunkin’ mobile app as well, including an Everything Encore Breakfast Sandwich, Hazelnut Heartthrob Iced Coffee and Mixed Berry Beats Dunkin’ Refresher, which is a Strawberry Dragonfruit Dunkin’ Refresher with an extra shot of raspberry flavor.
You can even order DunKings merchandise from Dunkin’s website beginning Feb. 12 at noon EST while supplies last. You’ll find everything from tracksuits and fuzzy bucket hats to a 40-ounce stainless steel tumbler.
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