Gmail and Yahoo’s new email sender requirements are here! ...Middle East

Two of the biggest players in the inbox space — Gmail and Yahoo — are set to introduce stringent rules to safeguard users’ inboxes from scammers and spammers this year. These rules, effective from February 2024, signify a pivotal shift in the ever-evolving landscape of email marketing. To ensure your marketing emails reach their intended recipients, it’s crucial to comprehend and adhere to these new requirements.

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