LIV Golf generated less than $100 million in revenue during the 2023 season with an estimated $3 million return from TV: Report ...Middle East

As per reports, LIV Golf was not able to generate even $100 million during the 2023 season, and its TV revenue was also not more than $3 million this year. This year, the LIV Golf League had 14 events, and nearly half of the events were pitted against PGA Tour events. This resulted in overlapping telecasts, but the reports claim the PGA Tour edged out its rival by a significant margin. The PGA Tour has a $5 billion media deal with NBC, CBS, Warner Bros., Discovery, and ESPN until 2030. Besides, they also have another $5 billion in revenue through sponsorship deals with FedEx, AT&T, and Mastercard. On the other hand, the Saudi-backed circuit didn’t have many revenue options. The PIF-sponsor

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LIV Golf generated less than $100 million in revenue during the 2023 season with an estimated $3 million return from TV: Report ...Middle East

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