IPL’s phenomenal growth can potentially propel media rights value to USD 50 billion, says league chairman Arun Dhumal ...Middle East

Bengaluru: Arun Dhumal, the Indian Premier League (IPL) chairman, indicated that the league’s success over the last 15 years will potentially drive its media rights value to USD 50 billion in the next two decades. The IPL media rights have grown from INR 6,000 crore to INR 48000 crore and the tournament is only second to the National Football League (NFL) across all sporting leagues in the world. Dhumal believes the widespread popularity and success of the league will act as a catalyst in its evolution over the next 10 years. “If I have to see how it has gone over the last 15 years and if I have to go by estimates going forward, we are expecting media rights to go somewhere close to USD 50

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IPL’s phenomenal growth can potentially propel media rights value to USD 50 billion, says league chairman Arun Dhumal ...Middle East

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