Opinion: The rise of quiet luxury signals significant shift in consumer behavior ...Middle East

Among the most successful luxury brands in 2023, there are a remarkable number that focus on sophistication in a more understated way like Zegna, Hermès, and Brunello Cucinelli. In the ever-evolving landscape of luxury, a trend that has been quietly reshaping the industry is “quiet luxury.“ Though it’s not a novel concept — quiet luxury was known as “stealth luxury” in the past — its resurgence marks a pivotal shift in consumer behavior, underscoring a deeper, more introspective relationship between consumers and luxury brands. How relevant the topic is in boardrooms all over the world is indicated by the sheer number of requests for workshops and masterclasses on how to best adjust brand st

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Opinion: The rise of quiet luxury signals significant shift in consumer behavior ...Middle East

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