Will Shiseido win back Chinese customers via its new bottle refill service? ...Middle East

Overview: Shiseido today launched a used bottle refill program for the brand’s iconic Ultimune Power Infusing Concentrate product, the first time the service will be introduced outside Japan. Customers can take their used Ultimune Power Infusing Concentrate bottles to stores, where the receptacles will be cleaned and refilled in a hygienic environment. Consumers need to schedule an appointment online to access the service. Netizens’ reaction: Shiseido’s lack of recycling options for used bottles has been called out by some customers. On Xiaohongshu, users posted pics of their empty bottles and asked how they could repurpose them, demonstrating rising awareness of conscious beauty in China. N

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Will Shiseido win back Chinese customers via its new bottle refill service? ...Middle East

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