What is motivating China’s new hard luxury consumer? ...Middle East

Over the past four decades, China has experienced a transformative economic journey and established itself as a potent global consumer market. This shift has prompted luxury brands to reevaluate their strategies in response to the dynamic preferences of Chinese consumers, marking a level of influence not seen since the rise of Japan in the 1960s or the US in the early 20th century. Relative latecomers to the European-led luxury scene in the 1980s and 1990s, mainland Chinese shoppers have rapidly become digitally savvy, brand-conscious, price-sensitive, and value-focused luxury consumers, presenting a huge opportunity to incumbent brands. Now accounting for approximately one-quarter of all

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What is motivating China’s new hard luxury consumer? ...Middle East

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