Singles’ Day 2023: A shift in ecommerce dynamics and pricing strategies for Tmall, JD and Xiaohongshu ...Middle East

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Singles’ Day 2023: A shift in ecommerce dynamics and pricing strategies for Tmall, JD and Xiaohongshu
source : Jing Daily ( Middle East ) () 41
Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. Ahead of Singles’ Day, China’s biggest shopping day of the year: The competition between e-commerce platforms and livestreaming anchors has gotten fierce.  Also known as 11/11 and Double 11, Singles’ Day has seen ecommerce platform Tmall promise to offer the lowest price to its consumers on the entire Chinese net; meanwhile, social media app Xiaohongshu has pledged billions of traffic support and subsidies; and shopping site JD.com has anticipated the Singles’ Day presale to October 23 at 8pm — one day earlier than other e-tailers. In terms of pricing, domestic brands have further increase

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