The new lying flat? China’s Gen Z embrace ‘exquisite poverty’ ...Middle East

A subset of Gen Z consumers in China is responding to the country’s economic woes with a new lifestyle approach — exquisite poverty (精致穷) refers to living an elegant life, even at the cost of going broke. Think of it as eating pot noodles while wearing Dior. The trend involves cutting back on everyday expenses, for example, through group buying groceries or shopping at discount supermarkets, so money is available to splurge more on luxuries. Lanmao, a blogger on the WeChat public account Laika, says, “We must ensure our quality of life. We need to save money and be refined at the same time.” “Discount shopping lets me save some household expenses, so I have extra money to purchase slightly

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The new lying flat? China’s Gen Z embrace ‘exquisite poverty’ ...Middle East

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