This year for pop icon Taylor Swif, but a recent milestone shows her climbing toward the top of a different kind of chart. According to Bloomberg News, her net worth currently sits at an estimated $1.1 billion.
This news probably comes as no surprise to the millions of Swifties who shelled out big bucks for a ticket to her ongoing Eras Tour, which is headed to Argentina and Brazil in November. Ticket sales and merch from that tour contributed $370 million to Swift’s wealth, and it also pumped a staggering $4.3 billion into the U.S. economy this year, according to Bloomberg. The feat even caught the attention of Federal Reserve chair Jerome Powell, who listed it among his hopeful signs of an improving economy.
The calculation took into account the estimated value of her five homes ($110m) and music catalog ($400m for music released since 2019), some of which she has reclaimed through an elaborate and highly public process of re-recording; earnings from streaming deals ($120m from YouTube and Spotify), music sales ($80m), concert tickets and merchandise ($370m); and the impact of income tax, tour production and travel costs, and commissions paid to managers and agents. Swift and her representatives did not respond to Bloomberg’s request for comment.
Bloomberg estimates that the Eras tour, a 44-plus-song mega-concert that stretched to nearly three and a half hours, generated more than $700m in ticket sales to date, and that’s before the 89-date international leg. After a purchasing gauntlet that prompted a congressional investigation into Ticketmaster, the average ticket price was $254, though many spent far more on the resale market. Her pre-tax profit from the Eras tour, to date, is about $225m – nearly twice that of her Reputation tour in 2018, her most recent outing
Flash forward to Oct. 27, and it’s clear that the 33-year-old pop star wasn’t kidding. The five “From the Vault” tracks have got to be some of the most detailed, vulnerable and visceral previously unreleased songs that Swift has retroactively put out, arguably beating out Vault songs from July’s Speak Now re-release and 2021’s Fearless and Red. (Well, maybe aside from “All Too Well (10 Minute Version).”)
The original album turned Swift into a bona fide superstar, winning the Grammy Award for album of the year and spawning hits like Shake It Off, Blank Space and Bad Blood.
Her ongoing project to revisit and reclaim her work started after music mogul Scooter Braun bought the rights to her past recordings in 2019.
The latest reconstruction dropped at 05:00 BST on Friday, and eager fans claimed at one stage it "broke and crashed Apple Music and Spotify".
These subtle, interesting songs lost out to brasher, more basic tracks – Welcome to New York, Style – on the original 1989 tracklist, but who’s to say whether their inclusion would have affected Swift’s trajectory? Clearly she made a pretty good call on that front. This carbon copy of her blockbuster album doesn’t rewrite history but adds some instantly treasurable footnotes.
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