Digital fashion has a fashion problem ...Middle East

The history of digital fashion is a short one. For many people, the starting point was three years ago, during the pandemic. Prior to that, there was the famous Iridescence Dress from 2019 by The Fabricant, which was preceded by the lesser known digital collection by Norwegian brand Carlings in 2018. Lee Alexander McQueen’s Widows of Culloden fashion week collection from 2006 is also recognized as the first hologram-enabled fashion moment, which saw Kate Moss appear hovering mid-air. Before this, there was almost nothing. Recommended ReadingJing Meta Insider: Why AR is the key to widespread Web3 tech integrationBy George Yashin There were no digital fashion brands, no way to wear digital

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Digital fashion has a fashion problem ...Middle East

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