Karl Lagerfeld’s legacy goes phygital; Diesel NFT holders visit Milan Fashion Week ...Middle East

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Karl Lagerfeld’s legacy goes phygital; Diesel NFT holders visit Milan Fashion Week
With fashion month in full swing, all eyes are on the physical runways. But there are plenty of activations taking place in the online world, too.  Though big brands have significantly toned down their use of Web3-powered technologies this time, following a standout season for Web3 and blockchain in September last year, a small community of enthusiasts and experimentalists continues to push ahead with its tech vision on the sidelines.  Meanwhile, Diesel is relying on traditional fashion week’s cultural influence to propel its latest project. With consumers demanding more than just a well-packaged item from luxury brands, the Italian retailer is expanding its horizons, and inviting its tokenh

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