Looking back on 2023, forward to 2024: Chinese brand collabs ...Middle East

Jing Daily - News
Looking back on 2023, forward to 2024: Chinese brand collabs
This year has seen a conveyor belt of co-branded releases rolled out in the mainland, as reported by Jing Daily’s weekly Collabs & Drops newsletter. Global brands are increasingly being welcomed into pockets of Chinese culture via partnerships with local talent, and domestic streetwear brands are consequently booming across the board, from homegrown Gen Z favorites such as Roaringwild and Randomevent, and power-players like Li-Ning and Clot. Simultaneously, it has become commonplace in China to see luxury labels collaborate with household coffee brands, or release their own inventive bubble tea, in order to reach the wider public. With the last quarter of 2023 nearing, now is an opportune mo

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