Mattel CEO Talks ‘Barbie’ Economics, Calls Film A “Template” For Toymaker’s IP Strategy ...Middle East

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Mattel CEO Talks ‘Barbie’ Economics, Calls Film A “Template” For Toymaker’s IP Strategy
source : DEADLINE ( Middle East ) () 28
Barbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in on $1.4 billion worldwide. Chief financial officer Anthony DiSilvestro, speaking alongside CEO Ynon Kreiz at a Goldman Sachs media conference, said […]

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