K-pop star Dahyun joins as Michael Kors global ambassador. Will it boost owner Capri Holdings’ revenue? ...Middle East

What Happened? Michael Kors last week formally introduced K-pop girl band Twice’s Dahyun, as its newest global ambassador, strengthening an established relationship. The star who has previously collaborated with the American brand, now ascends to a more pivotal role as a global face of the fashion giant. Her elevated presence was felt in the recent Michael Kors Spring/Summer and Fall/Winter 2023 runway shows at New York Fashion Week. Dahyun, who boasts 9.3 million followers on instagram, features in Michael Kors’ new Autumn/Holiday 2023 campaign and will also be front and center in the forthcoming Spring/Summer campaign with more social media collaborations planned for the rest of the year.

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K-pop star Dahyun joins as Michael Kors global ambassador. Will it boost owner Capri Holdings’ revenue? ...Middle East

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