Tommy Hilfiger looks to the future & L’Occitane’s virtual oasis: Web3 drops of the week ...Middle East

Beauty is dominating the Web3 spotlight this week, with cosmetics chain L’Occitane putting its own spin on the virtual experience. Sephora is also preparing a new metaverse endeavor for its annual “Sephoria” event, which will be brought to life in a hybrid format for the first time in 2023, offering a free virtual experience alongside a ticketed in-person event in New York. After making quantum leaps across Web3 with his NYFW “Tommy Factory” project last September, followed by the launch of a new multi-metaverse hub in March this year, Tommy Hilfiger is expanding its virtual presence once again. This time, the brand is swapping its usual bells and whistles for a more low-key approach. We exp

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