New trends and challenges in the tea industy ...Middle East

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New trends and challenges in the tea industy
source : hospitality net ( Middle East ) () 52
The tea market reflects the quality of its product: it is discreet, differentiated and in good health. After water, tea is one of the most drunk beverages in the world. Yet the tea market seems far from having reached a maturity but keeps expanding and is now targeting Gen Z. In this short article we assess the tea market and we sketch the future trends and challenges faced by the expanding tea industry.

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