Crying over spilled milk? FDA made the right choice on plant-based labeling

Facing a steady reduction in demand for liquid milk, the dairy industry has long-warned that consumers are being duped by names like “coconut milk” and “oat milk,” despite lack of evidence that there’s confusion amongst milk consumers as to whether they’re getting products from a cow or not. So it was welcome news this week when the Food and Drug Administration (FDA) proposed guidelines that would explicitly allow makers of dairy-free products to keep using “milk” in their product names so long as they employ qualifiers such as “soy milk” and “almond milk.” This is a reasonable move. Consumers don’t seem to have a difficult time understanding that peanut butter doesn’t contain cow-deriv

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