Has Fake Meat Already Peaked? ...Middle East

The New Republic - News
Has Fake Meat Already Peaked?
source : The New Republic ( Middle East ) () 19
The plant-based meat industry has stumbled. When Beyond Meat released its plant-based “steak tips” last week, it did so still reeling from a $97 million net loss in the second quarter; staff layoffs are planned before the end of the year. That’s consistent with a Deloitte study released late September that found that, industry-wide, sales of “alternative proteins” had stalled and begun to backslide in 2021 and 2022. Even while a leveling off was predictable after a year of explosive growth, the report ventures a more ominous conclusion: The demand for alternative proteins may have already hit a ceiling in the United States.Normally, this would be little more than bad news for investors. But

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