Basically they're taking their approach to products for the skin and translating that to formulas that benefit your strands. It's called the "skinification of hair" and it's a whole thing.
COSRX's secret weapon is the ingredient Peptide-132, which their research and development team developed to target and rebuild damaged keratin.
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The Bonding Treatment is thick and creamy—it sinks right in to restore moisture and protein, making hair feel stronger and smoother. Meanwhile the Bonding Oil Serum is super lightweight, adds shine, tames frizz and doesn’t feel greasy, plus it helps protect against daily damage.
"Lovely addition...your product never misses," says one person in the comments of the brand's Instagram announcement about the line.
Currently you can only purchase COSRX haircare at either Amazon or COSRX.com. Here's hoping they bring the line to Ulta stores soon, as the retailer currently carries their skincare.
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