That should make evading tariff price hikes pretty straightforward: Just look for stuff that was made in America, right? This isn’t foolproof, but it’s a reasonable strategy. The problem with this seemingly simple strategy, though, is that it’s actually very easy for companies to be deceptive about where their products are actually made. If you’re trying to support American manufacturing and evade the economic impact of tariffs, you need to know these tricks that companies play to make you think their product was made in the USA.
They can, however, use similar language, like:
Manufactured in the USA
Inspired by American Craftsmanship
Another way companies can trick you with “made in USA” is to include the phrase in its product description or marketing in a different context. For example, there might be a sentence stating that the product performs better than other products made in USA. They’re not actually stating that their product is made in America, but the inclusion of the phrase gives the impression that it is.
Imagery
Sometimes flags and other American iconography are used in conjunction with a specific landmark that’s instantly recognizable as American, like the Statue of Liberty or the Washington Monument. This emphasizes the “American-ness” of the product without making any specific (or actionable) claims about its origins or place of manufacture.
A prime example of this is on Walmart's website, where a disclaimer reading, in part, “For certain items sold by Walmart on Walmart.com, the displayed country of origin information may not be accurate or consistent with manufacturer information” appears on dozens of items sold through the website. Essentially, the disclaimer admits that some of the products are deceptive about their origins, and it’s up to you to deep dive into the product info to find out the truth.
Headquarter focus
Broad definition
Another tricky way companies pretend their stuff is made right here in the U.S. is to use a broad definition of “America”—in the sense of “the Americas,” including North, South, and Central America. Semantically accurate, this phrase allows you to assume “America” means the USA while the items are actually made in Mexico or Canada. For example, boot company Lucchese uses the phrase a lot in their marketing, but many of their boots are made in Mexico, China, and Brazil.
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