MORRISONS has revealed a major change coming to all of its UK stores, with new “premium” offers for shoppers.
The popular supermarket chain has announced a shift towards selling more premium products as part of the branch’s overhaul.
GettyMorrisons’ new project called “Morrisons Magic” aims to improve customers’ experiences[/caption]Andrew Staniland, the group trading director, told the Grocer: “The cirsper, cleaner look is underscoring our value credentials, together with a tighter focus on customer favourites, some great innovations and some wonderful new products.”
Morrisons’ new project called “Morrisons Magic” aims to improve customers’ experiences.
The chain’s launch of “Market Street” is part of its plan to modernise the brand.
The change will focus on farm shop-style products, like value-added items such as foil trays for sauced, marinated, breaded, and ready-to-cook fish.
Morrisons revealed that it hopes to make its Market Street more accessible to attract more “amateur home cooks”.
Their ready meal range will now include new world flavours, featuring a collaboration with Yo Sushi.
Shoppers can enjoy a new £6 meal deal, a three-for-£5 fresh fruit offer, a pick ‘n’ mix bakery, and a tiered pizza deal.
The major retailer is also introducing branded toys, with BrewDog, Coca-Cola, Pepsi and Myprotein features.
Despite the major changes, shoppers were concerned after the supermarket giant announced plans to shut 72 fresh meat and fish counters, 52 cafés, 17 convenience stores, and 13 florists in a bid to cut costs.
Morrisons revealed it will shut all 18 of its Market Kitchen grocery/takeaway fusion sites – first launched at its Canning Town store in 2019.
It comes after the supermarket giant has made a huge change to its loyalty scheme and shoppers can now earn EXTRA points towards their purchases.
Morrisons shoppers can now earn More Points even when they’re not shopping at the supermarket– thanks to a brand-new perk launching this week.
From today, Morrisons More Card holders can collect points with over 300 popular brands including eBay, Just Eat, Expedia, Asos, Very, and loads more.
The Morrisons More Card already enables shoppers to bank points on selected products by scanning their More Card or app.
Once 5,000 More Points are collected, shoppers will be handed a £5 voucher – better known as a Morrisons Fiver – to redeem on their next shop in store or online.
Previously, shoppers could only get the points by buying items from the supermarket only.
However, the change now means that customers can now bag rewards on everything from takeaways and clothes to gadgets and holidays.
To get the points, customers need to sign in to the Morrisons More app or website, browse the full list of partner retailers, click through to their chosen brand and shop as usual.
As long as the purchase is made through the Morrisons site or app, the points are tracked and added automatically.
This new way to earn is digital-only, so points can only be collected on external purchases made through the app or website – not by shopping directly with the brand.
The latest shake-up comes as part of Morrisons’ push to reward loyal customers and make it quicker and easier to earn money off future shops.
Morrisons' wave of closures
Morrisons has announced that several of their major and local stores will be closing down.
In total, 52 of its cafes, 35 of its meat and fish counters and 18 of its Market Kitchen food courts will be closing down.
Also, 16 Morrisons Daily locations were shuttered in April as part of a cost-cutting mission.
The closed locations include:
Lowestoft Road, Gorleston 3-5 Old Town, Peebles 214 Hutton Road, Shenfield Waterloo Estate, Poole Higham Lane Estate, Tonbridge The Cornmarket, Romsey Lainshaw Street, Stewarton Featherbed Lane, Selsdon 19 The Village, Haxby Queslett Road, Great Barr Oakfield Road, Whickham Queensway, Worle Strand Parade, Goring-By-Sea Westfield Road, Woking 40 Peach Street, Wokingham 51 Sidwell Street, Exeter Moorland Road, Bath Haxby, North Yorkshire Read More Details
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