FERRERO, the creator of the iconic hazelnut cocoa spread Nutella, has whipped up a new spread for the first time in over six decades.
The new flavor, enhanced with a crunchy twist, saw a lot of thought go into it, taking five years to perfect the recipe.
AFPFerrero, the creator of Nutella, has created a new version of the iconic spread[/caption]Founded in 1946 in Italy, Ferrero is a family-owned company that creates chocolate and confectionery products.
It is one of the largest sweet-packaged food companies in the world, with a handful of iconic brands, including Ferrero Rocher, Bomb Pop, Halo Top, Keebler, Kinder, Tic Tac, Nutella, and more.
Ferrero is launching a new version of the latter product, revamping the beloved hazelnut chocolate spread.
Called Nutella Peanut, it is the first new Nutella variation in the brand’s 61-year history.
FerreroNutella Peanut is the brand’s first new flavor in over 60 years[/caption]The new product “combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts,” Ferrero shared in a statement.
It was created specifically for the US market, where there is strong consumer demand for peanut-flavored products.
Peanut consumption among Americans has spiked over the last 20 years, peaking during the pandemic, per USDA data cited by The Peanut Institute.
Ferrero hopes that the new spread, which took five years to create, will help further propel the company’s growth in the US.
Nutella Peanut “really shows the focus that [the company has for] this area and for the growth that they want to see in this market,” Seth Gonzalez, senior director of marketing at the Italian-based company, said in an interview.
The product will roll out on retail shelves next spring, and shoppers are already being cautioned about how to view the new spread – it is not a competitor to peanut butter and will still have the unique hazelnut and chocolate flavors of Nutella.
“We didn’t want it to be another peanut butter,” Gonzalez told the Tribune. “There’s a reason why cocoa is still connected as a peanut-and-cocoa formula, instead of just peanuts. It’s more afternoon snacking than lunch, for example.”
Nutella Peanut will be manufactured in Illinois at a $75 million factory where Ferrero produces other products with peanuts, such as Butterfinger and Baby Ruth.
PREP YOUR TASTE BUDS
The new spread may not be the only peanutty treat that Ferrero launches.
The Italian-based company teased that it may launch additional peanut-inspired products in the future depending on consumer reactions to Nutella Peanut.
New Ferrero Products
Italian-based company Ferrero will roll out a slew of new products over the next few months in an effort to expand its presence in the US.
Ferrero Rocher chocolate squares Tic Tac Dr Pepper Nutella Peanut Marshmallow Butterfinger CRUNCH White Kinder Schoko-Bons Keebler Chips Deluxe Fudge Filled Keebler Chips Deluxe Brownie Keebler Chips Deluxe CRUNCH Kinder Chocolate Halloween Lay Down Bag Royal Dansk Garden Cookie Collection Fannie May Mini Pixies and Mint Meltaways Kinder Kinderini Cookies Mother’s Cookies Dynamite DinosaursFerrero may eventually offer Nutella Peanut in different formats, just as it did with its original Nutella spread.
In recent years, the company has launched a range of Nutella-based products, including Nutella & Go, Nutella Biscuits, and Nutella B-Ready.
“It’s definitely something we’d like to have on the radar,” said Gonzalez. “Of course, we need the success of this product first to build a platform off of it.”
The new Nutella Peanut spread is just one of many new Ferrero product launches set to launch over the next six months, part of the company’s initiative to grow its US market presence.
The iconic company will also roll out Ferrero Rocher chocolate squares, Tic Tac Dr. Pepper, and Butterfinger Marshmallow, alongside a handful of other sweet innovations.
Check out these other new products that shoppers are raving over.
A popular snack maker has launched a new product in a copycat move to a viral mango candy.
Plus, Lay’s has launched a new Thai-style flavor that fans voted for – but you can only get them at one grocery chain.
AFPNutella is an iconic hazelnut and cocoa spread created by Ferrero, an Italian-based company[/caption] Read More Details
Finally We wish PressBee provided you with enough information of ( Nutella adds first new flavor in over 60 years with new spread – and it took 5 years to create )
Also on site :