Couponing has paid off for Bryan Leach.
The founder and CEO of Ibotta, whose app lets users get rebates on a variety of purchases, is worth just under $150 million based on his company stock holdings, according to SEC documents.
Leach, 47, founded the company in 2011 and led it through a $660 million IPO last April. Filings show he owns 11% of the business, which has a $1.4 billion market cap and ended trading at $45.44 per share on Wednesday.
Though he does not own the majority of the company, the 2.3 million Class B shares Leach has as of March 15 give him majority voting control. He also has 968,511 Class A shares — the type that can be bought by anyone. There have been no filings indicating he bought or sold stock since mid-last month.
Leach made about $29 million in compensation in 2024, according to the company’s recent annual report. He made $494,000 in base salary, and got a performance bonus of about $480,500. The remainder, and the vast majority, of his salary came in the form of stock.
In 2023, for comparison, Leach made just shy of $2 million, with about $700,000 coming from Ibotta equity.
Leach declined to comment to BusinessDen, though he noted he hasn’t sold a single share since the company went public on the New York Stock Exchange.
Ibotta launched at $88 per share and saw its closing price peak days later at nearly $110.
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The company, which is moving into a new downtown office later this year, did $367.3 million in sales last year, a 15% jump from 2023.
Filings show Luke Swanson, Ibotta’s founding chief technology officer, made $7.1 million in total compensation last year. Former Chief Financial Officer Sunit Patel, who left the company in March, totaled $5.3 million. Chris Jensen, ex-chief revenue officer, got $6.1 million before departing Ibotta in mid-July.
The vast majority of those numbers come from stock awards, documents show.
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